|Statements Spotlight||SlimLite™||Statements Program News & Updates|
As we’ve said before, Insider is for and about you. As a member of the Daltile Statements Dealer Program, you are one of North America’s premier tile dealers and design resources. At Daltile, we are committed to providing you support to help you grow your business, which is why we’ve decided to turn it over to you. What better way to keep your finger on the pulse than by hearing from other industry professionals with the common goal of being market leaders.
This month we connected with Darren Braunstein, vice president of Worldwide Wholesale in New Jersey. Worldwide has been in business since 1991, with three locations in Edison, Lawrenceville, and Fairfield. Worldwide has been a member of the Statements Showroom Program starting in Fairfield in October 2011. They then followed through with the program in Edison and Lawrenceville in December 2011. Read on to learn more about their experience thus far.
Why did you join the Daltile Statements Showroom Program?
What Statements marketing and promotional tools and merchandising displays have you worked into your showroom?
Have you seen an increase in per-ticket sales or positive impacts on your business as a result of your participation in the Statements Showroom Program?
What are some of the key challenges you face as a retailer?
We are positioned well in the market as our salesmen are experienced, have extensive product knowledge, and offer superior customer service.
What colors, styles and trends are consumers looking for in your area?
What are some best practices you can share in the area of sales and marketing?
We also revamped our web site at the start of the year, and linked our tile and stone section with Daltile. This allowed us to easily import a huge assortment of product and images into our site.
Thin tile is a recent innovation gaining traction in the tile industry today that presents a unique opportunity. Thin tile allows you to design with the beauty of tile in places where its weight and thickness traditionally limited your options, specifically the wall.
As you know, Daltile recently introduced its own line of thin tile products, SlimLite™, which includes Porcelain Panels and Slate & Quartzite. The true advantage of these products lies in the endless design possibilities– as they can be installed over existing surfaces, including concrete, ceramic, wood, metal, plywood, fiberglass, backer board, tile, dry wall, painted surfaces, door skins, cabinetry columns and more.
Did You Know?
Daltile is now on Pinterest!
Did you know Pinterest is now the third most-visited social-networking site in the United States, according to a recent report.
The site, which lets its users "pin" photos and information from the Internet onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the analysis, titled "The 2012 Digital Marketer: Benchmark and Trend Report."
News & Updates
The Statements Awards — It's Not Too Late!
You work hard. Creating new and inspiring designs for customers. Finding new ways to grow your business. Getting involved in the community.
You deserve recognition for that. That’s why Daltile has created The Statements Awards. The deadline has now been extended to September 30, 2012, so be sure to submit your entry today! Download Entry Form Here.
As a refresher, the Statements Awards is a program to recognize excellence and best practices exhibited by dealers participating in the Daltile Statements Dealer Program. Awards will be given in three categories:
The winners of the Statements Awards will be announced in late 2012. Winners will receive a $1,000 gift card, bonus co-op funds, as well as recognition in Insider and Daltile publicity efforts.
Have you filled out your Statements PR Network Questionnaire?
Don’t forget to fill out your Statements PR Network Questionnaire. Each quarter, we will develop a design trends-oriented press release and deploy it to local media in your community on your behalf. Each press release will include custom content to support your location based on the interest and information we receive from you.
Media relations outreach will only be conducted on your behalf if you are interested and fill out the questionnaire.
Thank you for your interest in the PR Network, and continued support as an advocate and leader for the Daltile brand.
Featured Element of the Month
In support of the fall selling season Daltile is offering Statements participants customizable ad materials, bonus reinvestment funds, in-store merchandising and enhanced lead generation campaign.
Customizable Ad Materials
Double Reinvestment Funds on Ayers Rock™ and Fantesca™!
© 2012 Daltile. All Rights Reserved.